What Is Poor Packaging? – Learn More About This Problem

There are many reasons why a good packaging and shipping service can fail and understanding what the common causes are will help you to prevent this from happening to your business. When a company sends out goods, they should always make sure that they have a package tracking number on the package so that if the package becomes lost or damaged, they know exactly where it is. Most companies will also include a signature strip with each package, but even if a company does not include one, Read more […]

Do Customers Care About Packaging?

In a recent survey we conducted among UK consumers, the majority of people indicated that they did not care about the packaging of goods that they purchased. The reasons given were that they thought that the packaging was not so important and did not think any more about it than the price. It seems that customers care less about the packaging of a product when they purchase it, than they do about the price or the brand name. When it comes to brand names, the importance that they hold Read more […]

What is difference between packing and packaging?

What is the difference between packing and packaging? Well, both are used for the same purpose i.e. transport of goods from one place to another. However, packing comes first as it is more concerned with keeping the goods safe and protected while packing comes after. Packaging is used to protect the goods that are to be transported. Packing can also be used to de-clutter the place that the things are kept so that it is easy to locate and retrieve them when needed. Now, let us look at Read more […]

What Are the 3 Types of Packaging?

In the modern age, a lot of packages has been created to help with making products available to consumers. Packaging is the medium that is used to hold all of these products together in one way or another. We have all seen packaging in our everyday lives, whether it be in the grocery store a clothing store, a movie theater, or even a business office. There is a wide variety of different types of packaging out there for different products, but how do you know which type is right for your product Read more […]

11 Benefits of Industry Packaging

There are numerous benefits of industry packaging. The main advantage is that this type of packing helps to protect the goods being transported from damage while being transported from one location to another. The protection is in the form of physical and chemical barriers. Depending on the type of material being transported, certain protective measures may be in place. The packaging is also important for the same reason as it helps to ensure that the product remains safe during transport. The Read more […]

Five Reasons Why Packaging Helps in Advertising

The packaging is one of the most important aspects of marketing a brand. Some companies have realized the importance of packaging. They consider the same to be a part of their marketing mix: the 5th P after Product, Price, Promotion, and Placement. Promotion or advertisement goes hand in hand. The packaging is like the book’s cover about which you heard from a friend (word of mouth advertisement). If you like the cover, you will buy the book and then possibly read it. But if you don’t like Read more […]

11 Reasons Why Packaging Can Increase the Sales

The packaging is just a covering of the product. In the end, it is the commodity that matters. If this is your viewpoint as a business owner, you might be heading towards failure. Packaging plays an important role in consumers’ choices than you might think. An encasement of product expresses many things from what the product can do for your consumer to your enterprise’s values. An enticing encasement can lead to amplified sales. To the sale, you need to converse more with your brand on Read more […]

7 Packaging Materials That Are Biodegradable

As the economies are prospering, as consumerism is prospering people are consuming more and more. More food more drinks more clothes, and that more packaging material. Often these materials are dumped without the concern where they will end up. They end up in dumping grounds. There was a time when reducing the cost of packaging was the main focus of companies. Then came a phase when companies started experimenting with packaging with forms, shapes, durability, flexibility … keeping the Read more […]

7 Top Reasons Why Retailers Stick with Custom Product Packaging in Queens, New York

For a good number of packaging companies in Queens, custom packaging is noted as being a use that is sub-optimal of funds. With them, “custom packaging in Queens” is just another real method of indicating “branded packaging,” and since people already fully know that is mailing the package, precisely what’s the meaning? In reality, custom packaging is really a little more hard than that. Along with the focus that is current DIM transport and logistics reevaluation, a number of retailers Read more […]